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ecommerce | Digi Life Enabled - Part 3
Marketing Mastery

Marketing Mastery

by | Jun 17, 2019 | amazon business, ecommerce, Education, Marketing, online business, online business start up, work from home

Marketing Mastery 

Ready to get more customers and sales for your business?
Well you’re in the right place.

Here’s a fact for you:
MOST businesses fail

60% + in the first five years
91% by the years five to year nine
97% won’t make it past ten years

Though these statistics are scary, it’s important to focus on the fact that 3 out of 100 people will make it past that 10-year milestone and reach a level of true sustainability and security that allows them to take care of themselves and their families for life.

And the good news is, you absolutely can be one of the 3 businesses out of 100, if you get the RIGHT education and learn the RIGHT skills.

When you speak with the owners of failed businesses and ask them why theirs didn’t make it, you’ll nearly always get the same answer:

“I didn’t have enough customers.”

This is another way of saying, “I didn’t know how to GET more customers.”

That’s why learning the fundamental skills and gaining the support and guidance you need is crucial to making your business secure and sustainable, by attracting the RIGHT customers.

And that’s what marketing is: The “attracting of customers” (and therefore sales) for your business.

Yes, marketing as a definition can mean a lot of things, but its CORE objective is to grow your customer base and increase your sales for your business.

This means that:

Marketing Is The #1 Money Maker In Your Business

There are countless components that make a business successful, but marketing is one of the (if not the ONLY) parts that generates customers and sales, and therefore: money.

By investing in yourself, your training, and your education, you’ll gain the confidence in going forward with your marketing, and doing it properly and as a result, you’ll increase your profitability. There’s nothing more to it. Getting the right knowledge, support, and guidance in learning effective marketing is the single most profitable investment you can make in your business.

It’s that simple…

If you don’t know marketing and you don’t know how to get customers, then you don’t have security or stability in your business.

Alternatively, if you DO know marketing and you DO have the ability to proactively go out, find, convert, and sell to customers, you have the ability to cultivate the success, power, and influence that you want in your business.

 

And that’s why we are excited to introduce you to…

Where you’ll gain all the marketing mindsets, strategies, tactics, and certification to grow your customer base and increase your sales.

The Digital Experts Academy (DEA) Marketing Mastery Certification is a 2-year roadmap that can be completed sooner depending on how quickly you complete the following requirements.

Once you’ve reviewed and mastered these steps, you’ll be an official Marketing Mastery Digital Marketing Professional.

Here’s just a little more about what each step entails…

An Immersive Experience at our Marketing Mastery Summit
Like the whole digital space, marketing is continually changing and growing. It evolves fast. We’ve seen how quickly technological advances are moving and changing the way we generate and sell to customers all the time.

That’s why as a DEA Marketing Mastery member it’s essential that you attend our Annual Marketing Mastery Summit where you’ll learn how to put the foundations for your marketing in place and keep your messaging relevant in the ever-changing digital marketing space. Through LIVE, immersive training from some of the world’s top marketers, you’ll gain world-class, digital marketing expertise, and network with other business owners and entrepreneurs.

Exclusive DEA Access to the Digital Marketer Annual Traffic and Conversion Summit
Join fellow DEA Marketing Mastery students at the biggest digital marketing event held in North America. This summit is where the rubber hits the road with the marketing mindsets and strategies you’ll learn at our Marketing Mastery Summit and throughout your Marketing Mastery Certification. The Traffic and Conversion Summit is the event to attend to remain on the cutting edge in the ever-evolving digital space. You’ll learn the tactics needed to implement what you’ve learned and walk away with actionable steps and strategies that you can apply as soon as you get back to your computer.

With over 5,000 attendees to network with, more than 100 sessions to attend, and 70+ expert speakers to gain insights from, this summit is a crucial and value-packed feature of the Marketing Mastery Certification.

Scale and Optimize Your Business with 1-2-1 Mentoring
We know that generating customers and sales is the tip of the iceberg when it comes to marketing mastery. Once your campaigns are running you’ll need to learn how to optimize and scale those campaigns to maximize your profit margins.

That’s why, as a Marketing Mastery Member, we support your marketing progress with private, one-on-one mentoring from our DEA certified mentors, who’ll help you decode your campaign data so you can effectively optimize and scale your business to significantly boost your ROI.

All you have to do, is log in to your DEA account and select a mentor that meets your specific needs.

 

Meet Your Mentors

Greg and Fiona Scott
We’re excited to have Greg and Fiona on board as founding members of DEA, having joined in November 2010. With Project Management and Accountancy backgrounds they have translated those skills into building several successful digital businesses. What they realized is that people starting an online business needed honest, expert guidance. This inspired them to write their best-selling book, Living a Laptop Lifestyle, which is available on Amazon.

Stuart selected Greg and Fiona to mentor his inner circle students, and they’ve been heavily involved in delivering DEA training calls. They’re thrilled to deepen that contribution by sharing their experience in your One-on-One Marketing Mastery mentoring calls, and their aim is to help you build an outstanding digital business.

If you’re looking to refine your message to the market, or need support with YouTube, Facebook, and/or Bing ads, Greg & Fiona can offer you specialized guidance.

Amy Taylor
Amy Taylor joined the SFM/DEA in 2013 after a wake-up call of losing a family member left her wanting to live an “above average” life while she was young enough to enjoy it!

Building a successful affiliate business enabled Amy to leave her career in Corporate Travel Sales and pursue life as a “Digital Nomad” within 18 months. Along the way, she also used the knowledge and experience gained to consult with business owners, helping them grow and connect with their audience online.

Amy’s strength is in helping you discover your unique and authentic marketing message – whatever your business may be. Her paid advertising experience lies mostly within Facebook and Google/YouTube.

CLICK HERE to gain instant access to our Digital Business System and student training series such as

Marketing Mastery

11 Digital Marketer Certifications and Growing…
At DEA, we know how tough it is to master something new. That’s because we’ve been there. We’ve been through the highs and battled through the lows – just like you. And we know that having the right support network in place can make all the difference, and fast-track your progress.

That’s why we’ve teamed up with digital marketing experts at DMHQ (Digital Marketer HQ) to bring you the very best online education – breaking down the 11 core disciplines that’ll help you become the best at what you do.

Digital Marketer HQ
With Digital Marketer HQ, you’ll get access to the highest quality training programs including:

Copywriting Mastery
Write to persuade with punchy copy that attracts leads, converts sales, and builds trust with your customers.

Content Marketing Mastery
Create authority by providing value to your audience, crafting your content to generate sales and cultivate trust.

Paid Traffic and Customer Acquisition Mastery
Turn strangers into prospective customers using platforms like Google, Facebook, YouTube, and Twitter, without flushing money down the toilet.

Social & Community Mastery
Build brand awareness by enhancing your social media presence.

Conversion Funnel Mastery
Move customers through a strategic journey to optimize conversions and increase the lifetime value of your offering.

Search Marketing Mastery
Be everywhere at once by committing your brand to search engines like Google, Yahoo, Amazon, and Yelp.

Email Marketing Mastery
Get the most traction from your email campaigns by creating engaging and compelling communications.

Analytics & Data Mastery
Understand how to create actionable and personalized strategies from data, analytics and audience insights.

Testing and Conversion Rate Optimization
Get answers, make educated decisions based on data, and implement change that drives results.

E-Commerce Marketing Mastery
Learn the ins and outs of marketing and selling physical products from an online shop.

Community Management Mastery
Create an online audience that builds awareness, cultivates positive reviews and generates peer lead promotion.

 

NOTE content and courses are subject to change in keeping with the fast evolving trends and technology of the digital arena.

CLICK HERE to gain instant access to our Digital Business System and student training series such as

Marketing Mastery

 

How You Invest Your Time Determines Your Financial Future

How You Invest Your Time Determines Your Financial Future

by | May 19, 2019 | ecommerce, online business, online business start up, Value, work from home

How you invest your time determines how your financial future will unfold

Many say they cannot invest because they have no money. The wise invest their time when they have no money.

Unfortunately, many people have no time to invest. Why?
 
All their time is spent in their place of work because they think that working harder and longer will make them financially richer. Nothing could be further from the truth. Working more doesn’t mean making more.

If you ask most people why they’re doing all this work, they’ll tell you it’s for money.
By this, they mean a steady paycheck that provides security.

Money is one of the primary reasons people take on a high-paying job that they don’t like but which they spend most of their waking hours at — all while the things they really love in life sit on the sidelines waiting for them to finish working.

The problem with this approach is that you only make money as long as you show up at your place of work. The only thing of value that you have to sell to an employer is your time. So, in order to make more money, you have to work longer hours, which is physically exhausting.

Because you only have a finite amount of time and energy, as an employee, your earning potential is finite.

You only have so many days you can sell.

Conversely, if you ask most wise people what they work for, and they’ll tell you it’s for assets.

By this they mean investments and businesses that provide steady cash flow each month with little-to-no work. Instead of spending their life working for money, the wise work to understand how to make money work for them through financial education.

Adding more assets is much different than working for a paycheck. For instance, adding assets doesn’t require working longer or harder. These assets provide passive income, even while you’re sleeping or playing.

This is not to say that the wise don’t work. They do, they just work for different outcomes.

Seeing the massive opportunity the online world offered in the form of digital assets, but growing up in the pre-internet age and not being confident in digital skills, we invested time to grow our online business (digital assets) through financial education when we had no money to speak of, and found the education and mentoring given by SFM of real clarity amongst all the noise. That’s why we choose to signpost others to their services.

How about you?

What are you working for?

What are you investing your time in?

Are you working towards making money work for you through the power of assets?

Or do you spend your days toiling away at a job you hate in order to make money?

If so, what’s holding you back?

We encourage you to put some time aside to start investing in your financial education and building for your future through the power of assets.

If you haven’t done so already, why not try the Webcast which is transforming perspectives on how to generate an income online, revealing strategies for growing your income with a business you are passionate about. Click here to get started.

 

The Web…A Force For Good?

The Web…A Force For Good?

by | Mar 11, 2019 | ecommerce, online business, Safety, Security, Value

Global action is required to tackle the web’s “downward plunge to a dysfunctional future”, its creator Sir Tim Berners-Lee has told the BBC this week.

He made the comments in an exclusive interview to mark 30 years since he submitted his proposal for the web.

Clearly Sir Tim created the web with his own design intent for good, so it must grieve him deeply on a personal level to see that which he created for good, be abused.

In fact, it was our own aversion and concern over the ‘dark/bad’ side of the web that made us stay clear of it for so long.

We had looked at options for starting an online business from home because of the time and financial freedom the online business model offered, in particular it would lend itself to some of our overseas charity work, enabling us to generate an income 24/7 from anywhere in the world as long as we had a laptop and wifi (the good side to the web).

But, we were very skeptical about online scams, and so didn’t know who we could really trust to start off with in a virtual world.

At the same time we realised we were actually already living in our own ‘scam’ if we thought by carrying on in the same traditional economic system things would somehow magically change by themselves for the better.

So, we realised we had to take responsibility and action to leverage the many benefits the web offered, rather than just focus on the negative aspects, and we’re so glad we did.

In our world where we live, there is use and abuse of everything that was intended to be provided for our good. There’s nothing necessarily inherently wrong in anything, it’s whether we chose to use that ‘thing’ that ‘tool’ that ‘provision’ for good or for evil, that’s what really matters.

So, is the web a force for evil or good?

That really depends on each of us and our free choice.

So what will you chose to use the web for?

Are You Being Productive?

Are You Being Productive?

by | Jan 20, 2019 | ecommerce, family, health, online business, Resilience, Safety, Value, well-being

None of us want to be guilty of being unproductive, whether that’s in our work performance, sporting performance, financial performance, I mean, life’s too short to waste it, so any reasonable person wants to use their time in a productive manner.

In fact our western society is set up to increase productivity in every area of life, so no matter where you look we’re encouraged to do more and get more.

In my late teens and early twenties, like most guys, improving my physical athletic performance was high on my list of priorities. “No pain no gain” was the given mantra. So I trained hard 6 days a week, often twice a day. Even after formal coaching sessions had finished, I did extra training on top, because ‘more was better’.

The result?

I got injured, but still trained through and with those injuries to the extent I needed multiple corrective surgeries.

Why?

Because “No pain, no gain” was my mantra, and the idea of rest was a non-productive cop out in my mind.

A Half Truth Mantra

But the problem was, my mantra was a half-truth, in that it’s true pain is involved in any kind of development, so embrace rather than reject it, but it’s only half true because pain is also a design feature signal that warns us ‘something is wrong’. You know those dashboard warning lights on your car?

Please don’t ignore them, it doesn’t matter how urgent your journey is, please check out what the manufacturers manual says about those lights, otherwise you might not make it to your destination at all.

And, that’s what happened to me athletically, I didn’t make it to my destination.

And do you know who was to blame?

Me and my half truth mantra. I thought I knew better than the design feature signal.

The Productivity of Rest

You see the evidence from the world of sport science is that ‘quality rest’ is fundamental to ‘quality growth’ and that overtraining and minimising rest, will harm you and your development. Any coach worth their salt will tell you that.

Did you know Usain Bolt sleeps in the hours before he races?

That’s even after he’s had a quality 8hrs sleep the night before by the way.

The benefit of that natural, drug free but essential reset and boost prepares his body to do what no other body has done athletically in recorded history.

So, is rest a productive, or non-productive activity?

Having worked many years in the corporate world, I know what many Execs think of ‘rest’, and I’ve witnessed their abysmal decision making as a result. (Did you realise sleep deprived individuals perform worse at ANY given task than those who have just above the legal level of alcohol in their bloodstream?) But, taking the hard lesson I learned from my teens and twenties I want to share with you a couple of parallel lessons I’ve learned when it comes to being productive, particularly as it applies to learning and investing in new activities such as starting an online business from scratch, something I did while holding down a full time job and raising a young family with very little spare time and spare cash floating around:

No.1 Set a balanced schedule which includes ‘rest’ and stick to it.

Recognise you need some outgoing time and finance (pain) to make any business a success, but balance it according to where you are right now and where you want to get to.

You need to factor in a break/rest point, and realise that break/rest point is actually necessary for you to be productive and grow.

Many people don’t get started because they’re intimidated by what seems to be the immensity of the task at hand, they know where they’d like to be, but don’t know what first step to take. So they don’t start.

So work out a time limit you’re comfortable to committing to in your current situation, recognising your current situation is not permanent, but it’s your starting point, then start from your starting point.

So, if you can only afford 30 minutes a night to study new skills or set up new platforms, set a 30 minute timer, and work at it for 30 minutes, not 31 minutes, then stop and move on. But, don’t drop off at 29, 28, 27 minutes either! Being disciplined in this aspect will focus your mind to the task at hand.

Try it, set the time limit, then move on to what you have to move onto, and that could even be ‘sleep’.

Likewise with your budget, sit down and calculate what marketing budget you can afford to commit to now based on your circumstances. If you have a marketing budget of $1,000, for a few months don’t spend $1,000 in a few weeks. Set a limit and keep to it, it will focus your mind, otherwise, your mind will be tempted to be pulled in all sorts of directions. Likewise don’t just stop marketing after a few weeks either when you’ve underspent, because you won’t have enough data after only a few weeks to make an informed decision on what is or isn’t working, you need to commit to the process.

Set an alarm to finish the task.

Set a budget for the task.

No.2 Listen and put into action advice from proven coaches

Like my half truth fitness mantra, I came to the online world with some half truths. Thankfully, I found a community of online business practitioners and mentors who challenged and corrected those half truths, and now we can run an online business based on our values of INTEGRITY, COMPASSION, & FAMILY WELL-BEING.

The truth is, we wouldn’t be running an online business today without the support and direction from those mentors. That is why we’re sign posting others who are interested in starting an online business from scratch to those very same mentors.

PROVEN PRODUCTIVE STEPS FOR RUNNING A PROFITABLE ONLINE BUSINESS

So, if you’re interested in learning proven productive steps for running a profitable online business, then join Stuart Ross as he reveals his strategies for profiting online and growing your income with a business you are passionate about … (business models and concepts that very FEW people know about)…

CLICK HERE TO REGISTER FOR THE FREE WEBCAST

Get your FREE spot today, and get a “crash course” on profiting online with our proven out-of-the-box Digital Business System (even if this is all new to you). Learn steps that you can start using YOURSELF to begin making profits online and grow a business you are passionate about. Giving you more time to enjoy the life of real personal freedom.

Learn the same strategies Stuart personally used to:

  • Start a profitable Internet business without any previous experience
  • Generate sales and income without any of his own products (or ideas) working part time
  • Build one of the fastest growing exclusive private online communities
  • Grow Digital Experts Academy to a multiple million business in 12 months!

CLICK HERE TO REGISTER FOR THE FREE WEBCAST

Here’s to your online success!

Stephen

You Need The Right Online Presence

You Need The Right Online Presence

by | Jan 10, 2019 | ecommerce, Education, online business, online business start up, Value

It’s been another sad day for the High Street here in the UK with the High Street giant Mark’s & Spencer (est. 1884) announcing it’s intent to close 100 branches.

Like House of Fraser (est. 1849) in June of 2018 who had to let 6,000 jobs go, a key factor is the move toward online buying.

If you’ve been following our emails, blogs and content for a while, you’ll recall we predicted this trend would continue, not just for our UK subscribers, but globally. We said this not to scare people, but to warn people to take action.

But even if you don’t take our word for it, here’s what the independent experts have to say about the current crisis:

Lack of investment and innovation

Diane Wehrle of market research firm Springboard says the worst department stores “haven’t changed in 10, maybe 20 years.This is because they have not invested enough in upgrading their shop floors, product ranges or online offerings. As we have had access to global products our standards as consumers have increased – we can also buy anything we want online,” she says.

Ms Wehrle adds that their unique selling point – offering a host of different brands under the same roof – has also been weakened in the internet age.

High Street slowdown

These problems come amid a general slowdown on the High Street linked to weaker consumer confidence, online competition and rising overheads such as a higher minimum wage.

But Ms Wehrle believes struggling department stores could have weathered the storm better: “If a retailer blames the demise of their business on these pressures alone they are probably hanging by a thread.”

She points to John Lewis as an example of a group that has adapted well in changing times by ramping up its online presence and investing in its store experience.

Do you see a common trend here?

Do you see a common trend here?

You are vulnerable in business if you do not have the right online presence.

As Paul Martin, head of UK retail at Accountancy Group KPMG, says: “With the overall market not growing, it is all about market share, and 20% of that market is held by online players. If you don’t have the right online offering, again, you will struggle.”

Online giants such as Amazon have had a huge impact on the high street as more consumers see online shopping as cheaper and easier than going to the shops. And while overall retail sales growth is weak, online sales continue to shoot up.

So if you’re an existing business owner looking to leverage the opportunities of the digital economy, or if you’ve never generated any income online and you’ve no idea where to start, but you do know you need to educate yourself, then Stuart would like you to join him for a FREE TRAINING WEBINAR on how to make your first £10K online.

CLICK HERE TO REGISTER FOR STUART’s FREE WEBINAR

What if, all you needed to be in business when you woke up each day was a laptop and wifi, and what if you could work on something you were personally enthusiastic about?

Take action and register here for Stuart’s FREE webinar to find out how that “What if…” is perfectly possible for you.

Do You Want To Reach More People?

Do You Want To Reach More People?

by | Nov 20, 2018 | ecommerce, online business, online business start up, work from home

How to Reach More People

You know, one of the questions we get asked so often is: 

“If I join SFM do I have to sell SFM products?” 

and the answer is “No.”

While the SFM products and services can be marketed by members who receive up to 40% commissions on certain sales, and that’s great if you’re starting out without your own product, many members take advantage of the education and mentoring purely for their own product lines, like Anna Davidson Thawe.

After 15yrs in the corporate world, Anna began her online business start up journey.

Her online success resulted in her being included in the UK’s Top 100 Mums in Business Award in 2012, with her online success also featuring on BBC TV, and resulting in her appointment as an expert panelist for The Guardian Newspaper.

And, Last month, Anna, who herself uses the Six Figure Mentor business model shared her insights with SFM Members on:

“How to use Instagram & Facebook to reach more people”. 

Now, this is valuable information whether you’re already running an online business and looking to scale up, or, if you’re just starting out and starting to educate yourself, because getting your messaging/products in front of your customers if the lifeblood of any business.

This was an exclusive private training webinar, but one of over 6,500 tutorials available to Six Figure Mentor members which we’re sharing with you today FOR FREE using the access link below:

CLICK HERE TO ACCESS THE FREE TRAINING

Click on the Link above to be redirected to the FREE Training

Part 2 of Anna’s insights will be broadcast to SFM members on 8th November 2018.

So, if you’re interested in learning how to make a profit online, not just abstract theory, but learning from those, like Anna, who are themselves making a profit online, then if you haven’t already, why not sign up for a NO RISKFREE TRIAL of the same system Anna uses. 

Here’s to your online success!