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Here’s the notes I took from Rob’s call which I share in the video above. I trust they inspire you just as they inspire me:

“We talk about being authentic here in SFM, well in my experience that all starts with honesty.

A couple of years ago I couldn’t have been further away from that.

My transformation in life has been quite remarkable and it all started with honesty.

It is the foundation of my recovery from Drug and alcohol addiction, and has been instrumental in building my SFM affiliate business to 5 figures a month.

Honesty is not just about telling the truth. It’s about being real with yourself and others about who you are, what you want and what you need to live your most authentic life.

Honesty promotes openness, empowers us and enables us to develop consistency in how we present the facts. Honesty sharpens our perception and allows us to observe everything around us with clarity.

The stress in our lives comes not from the environment, but from the self-built jail of the mind. What keeps us in our self-built jails is lying, mostly to ourselves.

I want to provide people with the tools we can use to escape from that jail of the mind. Facing up to what you have avoided leads to a huge release of emotion which then leads to a state of overflowing creativity.

To be able to create you must be able to tell the truth. Telling the truth frees us from the entrapment of the mind.

We all lie to others for personal gain or to excuse or misrepresent our own shortcomings, but the worst type of lying we practice, is when we lie to ourselves.

We convince ourselves we are not good enough or able to do something our heart was really set on.

It sets us back by delaying the pursuit of our goals and dreams. It takes away our ability to take chances that our heart is willing to take but our mind is blocking us from taking.

Despite its temptation, ease of use and false promises, lying gets us nowhere in the end.

So, do you want to be one of the most respected, highly thought of people among your social sphere and your business?

Honesty should be the bedrock of your foundation, as it will define who you are before you even allow others to know more about you.

Honesty helps you find the answers you’re looking for.

Honesty gets you where you want to go faster because you live how you really feel.

You may not always know what you want in your future, but your intuition will give you a feel for what is in harmony with your heart.

Start today, first, by being as honest as you can with yourself. Be honest about your thoughts, words, actions and wants.

Then, think about your interaction with society, your personal relationships, and your customers.

Are you letting people know your true self?

If not, what are you afraid of?”

Rob Sewell

                                                                                                                                    Rob together with his Daughter Yasmin